Digital Future of Luxury Brands

Digital Future of Luxury Brands

During my studies at Central Saint Martins, London in the Communication Design programme I researched the digital future of luxury brands with a series of visiual and scientific investigations. This work included the rebranding of a traditional Savile Row Tailor with an attention to the digital experience. Savile Row Tailors are the best craftsman in the world. Later on, my research was awarded with a Master of Arts degree.

Digital Future of Luxury Brands

Talking To Industry Leaders

In order to gain knowledge about this closed industry I was able to interview several brand directors, digital marketing managers, key accounts from agencies and customers of luxury fashion brands. With a series of 23 interviews in total I was able to create a digital experience that reflects the industry well and is specifically tailored to the customers needs.

Digital Future of Luxury Brands
Digital Future of Luxury Brands
Digital Future of Luxury Brands
Digital Future of Luxury Brands

With The Tailor

For my practical research I had the pleasure to get invited into the workshop of Norton & Sons. A traditional Savile Row Tailor with interests in pushing their digital experience. While watching the craftsmen and their customers I gained valuable knowledge for my project. All in all I was able to tell a real story thanks to Norton & Sons.

Digital Future of Luxury Brands
Digital Future of Luxury Brands
Digital Future of Luxury Brands