The Octagon Coffee Company is on the quest to find the best coffee beans grown worldwide. Like adventurers they map the planet and connect with farms in Africa, South America and Asia. The product range consists of exactly eight different beans from eight different plantations. Those are the best. Perdio. The visual language reflects all that. The octagonal brand form represents a compass pointing to the eight directions that the team will scout for the perfect plants.
Roasting is the most important process of coffee making. To catch the experience I went with an industrial style featuring warm midtones and cold, crisp highlights.
In order to produce packaging materials as fast as new coffee roasts it was essential to create a versatile packaging system. This system was briefed to be easy and extandable. With a clear colourcode representing the variety and the corresponding way of preperation at the same time the user will be guided throughout the whole product range. Graphical and typographical details help the user to understand the story behind this special coffee.